01 Introduction
The following intagram story and posts are a part of a fictional marketing campaigne with a goal of reaching new customers and buyers of Beko airconditioning units.
Catch fraze translation:
Left image: Cool down ... easier
Right image: Have you finaly figured you need an AC?
02 Background
It's the middle of the summer season and Beko is looking for an innovative way to reach new buyers. They want a digital campagne that will engage their followers and guide them to their website if they become interested in their airconditioning units and want to know more.
It's the middle of the summer season and Beko is looking for an innovative way to reach new buyers. They want a digital campagne that will engage their followers and guide them to their website if they become interested in their airconditioning units and want to know more.
03 Idea
Airconditioning is the solution, but what is the problem. We didn't want to give the solution to the customer directly, because that's boring and it was already done before. We wanted to present a problem that people could relate with and make them figure out the solution by themselves, which would lead to them possibly becoming customers.
Airconditioning is the solution, but what is the problem. We didn't want to give the solution to the customer directly, because that's boring and it was already done before. We wanted to present a problem that people could relate with and make them figure out the solution by themselves, which would lead to them possibly becoming customers.
Catch fraze translation: Cool down ... easier with ... Beko airconditioning
